Creating coaching products can be an excellent way to supplement your coaching income. It can also be an exhausting exercise figuring out where the heck to begin!
Creating coaching products and training programs for public and private sector organizations was a big part of my role before I trained as a leadership coach. After two decades running a corporate training firm, I can tell you that the journey from a fabulous idea to the final product is long and winding (with many hurdles along the way). And that’s well before you can even think about making a profit.
Creating coaching products is not easy. Cue the standing ovation for all the coaches you know who have built products and taken them successfully to market. It’s hard work, and they deserve a round of applause.
Now for the good news…
You can learn to create coaching products too!
I’ve been talking a lot about Learning Libraries in my posts and newsletters lately. That’s because most coaches I know are learning-super-users! They are always digging into something new!
Not only do they get a kick out of finding new tools and techniques, but they use some of this learning to rack up their ICF Resource Development CCE units too.
Hello easy, peasy, credential renewal!
Most coaches who are interested in creating coaching products would love to create content that helps their clients, but they are just not sure where to start.
If you are always on the lookout for learning for yourself and your clients, (and for ways to earn ICF Resource Development CCE units) I’ve just bumped into the mother lode!
From now until March 7th, Coach Glue has a VIP offer that is a must-see!
The VIP Club is a secret door to a mega-toolbox of done-for-you programs. You can use them for your own learning (that’s what I do), or you can use them to create products and content for your clients (I do that too).
It’s high-quality content, and you don’t have to start from scratch.
Confession: Except for when I’m making my grandmother’s double chocolate brownies, I don’t love starting from scratch.
As a member of the VIP Club, you get full access to a ton of programs at over 90% off the sticker prices. That’s a huge saving! The offer is open until March 7th only.
Trust me, this is a club you want to join. I did!!
Check out the VIP club here. You’ll be creating coaching products in no time!
Oh, and here is a complimentary download for you! New Client Kit for Coaches.

Author: Cathy Shaughnessy
Cathy Shaughnessy is an ICF Assessor and PRISM award-winning ICF Master Certified Coach. Cathy mentors credentialed coaches and she creates tools and programs to assist coaches to successfully earn their ICF Credentials. Get more information on Cathy’s group mentor coaching programs here. Check out the latest resource for coaches, How to Learn the ICF Competencies – 32 Fun Activities to Get You Started.
Click the image below to download the Free Easy Tracking Form for Coaches and get tools and resources from Cathy!

Cathy Shaughnessy is an ICF Assessor and PRISM award-winning ICF Master Certified Coach. Cathy mentors credentialed coaches and she creates tools and programs to assist coaches to successfully earn their ICF Credentials. Get more information on Cathy’s group mentor coaching programs here. Check out the latest resource for coaches, How to Learn the ICF Competencies – 32 Fun Activities to Get You Started.
Click the image below to download the Free Easy Tracking Form for Coaches and get tools and resources from Cathy!