It’s Day Fifteen of my Twenty-One Tools post series! Today, you can download the W4 Form for Successful TED -TEDx Talks by Sam Horn
Did you know there are over 2800 TED Talks posted on the TED Talks website? I did. That’s mostly because I have watched a lot of them. And, I do mean A LOT. It never feels like I’m wasting time mindlessly staring a screen when I am binging on TED Talks. So much to learn, so little time! But, what about if you are the one doing the presenting? Surely presenting a TED Talk is not nearly as easy as watching one. That’s true and that’s where this little tool will definitely be an important one to add to your toolbox. Especially if planning and delivering successful TED Talks is in your future.
Today’s download is from Sam Horn, a TEDx speaker and author of the book Got Your Attention: How to Create Intrigue and Connect with Anyone. It’s an important read for anyone who needs to make a favourable impression and win over an audience during a pitch, a presentation or a simple one on one meeting. Her tools are designed to get you on point and keep you there. The W4 form in this download is one of many tools in her book.
Here is a clip of Sam delivering her own TEDx talk
Benefits: The W4 Form for Successful TED – TEDx Talks by Sam Horn
- Crystallize your pitch for a TED-TEDx talk into one concise, compelling page
- Create a title and one sentence What if “hook” for your TED – TEDx talk that intrigued people and motivated them to watch it?
- Read the audience’s mind and make your talk so universally relevant, it resonated with everyone in the room?
- Clarify your top three measurable outcomes for the talk to increase the likelihood of them happening?
- You can! Sam Horn’s W4 Form has already helped many people dol the above – it can help you do the same
Download the W4 Form for Successful TED – TEDx Talks by Sam Horn
Register for WBECS 2018. It starts on September 6th. I’ve selected the Executive Speed Pass so that I can have access to the slides, recordings and transcripts too. Come join me!
Remember, this is not the only post with a downloadable professional development tool from WBECS 2018. Be sure to keep your eyes peeled. I’ll be posting 21 tools in 21 days. Enjoy!

Cathy Shaughnessy, MCC, is an active ICF Assessor and ICF Mentor Coach Specialist for ACC, PCC and MCC. A graduate of the Royal Roads University Graduate Certificate in Executive Coaching, Cathy has been coaching since 2008 and brings extensive experience as an executive coach, mentor coach, coach educator and assessor to her work with coaches.
Through Perspective In Action, Cathy provides mentor coaching and creates practical resources for coaches preparing for ICF credentials, credentialing exams, renewal and ongoing professional development. Her courses, exam preparation resources and learning tools help coaches deepen their understanding of the ICF Core Competencies, PCC Markers, Code of Ethics and Core Values, and apply that knowledge thoughtfully in their coaching.
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