It’s Day Eighteen of my Twenty-One Tools post series! Today, you can download 9 Career Killing Mistakes That Coaches Make by William Arruda
My Dad used to say “If you don’t stand for something, you’ll fall for anything”. This favourite old adage would usually pop up whenever I was agonizing over a big decision or lamenting on a difficult choice. He would inevitably say things like “remember who you are” and “don’t worry about standing out or being different, just make sure you are acting from your values”. What I couldn’t have known then is that statements like these would become the rallying cry for coaches and other professionals who help people develop their personal brand. It was good advice then and it’s still good advice now. It is also important wisdom to consider if you are hoping to avoid career killing mistakes.
Today’s download is from William Arruda, personal branding expert and author of numerous books. He is best known for his most recent work on the topic called Career Distinction: Stand Out by Building Your Brand and he is a well know speaker on the topic.
Arruda’s speaker gift is specifically for coaches wanting to stand out in the crowded marketplace.
Here’s a sample from the download, 9 Career Killing Mistakes Coaches Make
Mistake: Coaches spend a lot of time working in isolation. Your clients are not the only ones who need to amp up their networking! Without community, you will be losing out on support from wonderful peers and lacking access to new clients.
Tip: Get out there. It’s that simple. Start connecting with colleagues in learning groups. Go to industry events, too. Your colleagues are a great referral network. But don’t stop there. Figure out where your target coaching market hangs out, and show up. Finally, don’t minimize serendipity. The more you pull yourself away from your desk, the more potential clients you’ll accidentally meet and woo.
Benefits: 9 Career Killing Mistakes Coaches Make
- Accelerate the growth of your coaching practice by avoiding common mistakes
- Enjoy the process of getting clients
- Grow revenue by shifting your mindset about what you sell
- Make your coaching practice unique and valued
Download 9 Career Killing Mistakes Coaches Make
Register for WBECS 2018. It starts on September 6th. I’ve selected the Executive Speed Pass so that I can have access to the slides, recordings and transcripts too. Come join me!
Remember, this is not the only post with a downloadable professional development tool from WBECS 2018. Be sure to keep your eyes peeled. I’ll be posting 21 tools in 21 days. Enjoy!
Cathy Shaughnessy, MCC, is an active ICF Assessor and ICF Mentor Coach Specialist for ACC, PCC and MCC. A graduate of the Royal Roads University Graduate Certificate in Executive Coaching, Cathy has been coaching since 2008 and brings extensive experience as an executive coach, mentor coach, coach educator and assessor to her work with coaches.
Through Perspective In Action, Cathy provides mentor coaching and creates practical resources for coaches preparing for ICF credentials, credentialing exams, renewal and ongoing professional development. Her courses, exam preparation resources and learning tools help coaches deepen their understanding of the ICF Core Competencies, PCC Markers, Code of Ethics and Core Values, and apply that knowledge thoughtfully in their coaching.
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